On March 30th the Historic Inns of Annapolis held their 11th Downtown Annapolis Wedding Fair. In spite of teaming downpours of rain that day, the Fair attracted hundreds of wedding couples and their friends and families who wanted to experience the essence of an “Downtown Annapolis” wedding first hand. The Governor Calvert house was dressed to the nines with over the top wedding decor and flowers provided by several vendors. An abundance of the Historic Inns wedding fare and signature drinks kept the guests well fed and happy while they shopped with local wedding vendors, and several DJ’s lent a variety of music to the festivities.
The Chesapeake Beach Resort & Spa’s annual Bridal show was held on March 22 during a one day reprieve in the weather from Old Man Winter. The balmy breezes and mild temperature gave the record three hundred attendees a real feel for what their wedding could be like at the gorgeous waterfront property. Dozens of vendors added to the show atmosphere with music demonstrations, beautiful decor in the two ballrooms, bridal fashions, and product samples. Many brides shopped the show then relaxed outside enjoying the view from the Waterfront Wedding Dome. Food and drink tastings were provided by the Resort, several weddings were booked that day and a great time was had by all!
Wedding season is officially upon us! The Historic Inns of Annapolis Wedding Fair is coming up this Sunday, March 30, 2014. Here is a sneak preview of this year’s Wedding Fair design. We can’t wait to see all of our Marketing Materials on display at this year’s Fair! For more information on the Wedding Fair, visit: http://alchemidesign.ticketleap.com/hiaweddingfair/
Here is a sneak preview of the design for this year’s Bridal Show at the Chesapeake Beach Resort & Spa. The show will be held Saturday, March 22, 2014 from 2-5 pm. We are happy to be creating the Resort’s Bridal Show Marketing Materials for the 4th year in a row. It always gives us a thrill when we go to the event and see how well all of the pieces come together and the branding at work. Stayed tuned, more pictures to come! For more information about the Bridal Show, click here.
For us (and we guess for most of you too) the holiday season is both part wonder and stress, especially this holiday past where the tight time between Thanksgiving and Christmas made us all feel short of time to prepare. Each year, we like to let our creative sides go wild, salute our relationships and thank all our wonderful clients by coming up with a little holiday gift. As we are a collection of graphic designers we love paper and the chance to use our hands to create things both entertaining, useful and shamefully promotional.
We like to think we are hitting the mark on these ideas every year but end up having a chuckle at some of our results. For instance in 2012 we came up with the thought to spread holiday warmth to all by sending imported European hot chocolate during what was a record warm holiday season. Last year we thoughtfully prepared an “illuminating” gift centered on a keychain flashlight and greeting card all mailed in shiny gold bubble pack envelopes. Not only did we nearly go blind stuffing the envelopes (they were shiny) all the feedback we received on the gifts was how thrilled everyone was with the envelopes with no mention of the functional flashlight. No matter – the goal is to be remembered which was mission accomplished!
Alchemi 2012 Christmas Present
Alchemi 2013 Christmas Present
Do you have events or promotions happening over the crazy holiday season? One of the best ways to get the word out is through email marketing. By sending an email to a specific list of customers, all of whom have opted in to receive your emails, you can send messages directly to your target market.
How can I boost my response rate?
Including links to buy tickets online to your event or promotion results in a better response rate because there are fewer steps for your customers in comparison to having them purchase tickets over the phone or in person. For instance we see a direct correlation for our clients events ticket sales when we create an email with links to purchase online versus sending an email without that option.
But what if I don’t have any events or promotions during the holidays?
It is important to send email campaigns on a regular basis so your customers don’t forget about you. If you don’t have any holiday events or promotions going on, sending a general holiday email is a good way to remind them of you. You can keep your message sweet and simple or take this opportunity to remind them of your holiday hours.
If you have further questions about email marketing be sure to contact us. We can work with you to create a marketing plan for your upcoming events!
Or ebrochures as we call them. It is a whole new ballgame when you are able to extend your audience with digital media. Most print magazines have seen the benefit to creating an online version and by doing so have been able to report higher readership. Including the below facts in the magazine industry according to the 2013/2014 MPA Magazine Media Factbook and “20 Tweetable Truths about Magazine Media 2012:
- 91% of all adults, 94% of adults under 35 and 96% of adults under 25 read print or digital magazines.
- The top 25 print magazines reach far more adults and teens than the top 25 regularly scheduled primetime TV shows.
- More than 150 print magazine titles have thrived for more than 50 years; only nine TV programs can say the same.
- Consumers spend more than $300 million each month buying magazines at newsstand.
- Magazine readership remains steady despite the biggest economic downturn in 80 years.
We see the same value when creating brochures and books for our clients as we create digital brochures along side the printed piece.
Take a look at some of our ebrochures:
Chesapeake Beach Resort & Spa Corporate Packet
Hotel Monaco Venue Book
Royal Sonesta Venue Book