Partnering – An essential part of a good marketing plan. At Alchemi we are always looking for opportunities for our clients to partner with other businesses to enhance their presence in the marketplace. The upcoming Businesses Rock The Dock event is just one example of this…
Join What’s Up? Magazine and Chesapeake Beach Resort & Spa, your friends and colleagues in a fun environment for some informal business networking. Includes complimentary hors d’oeuvres and drink specials at Chesapeake Beach Resort & Spa. All proceeds will go to Maryland Theater for the Performing Arts and the National American Cancer society.
Click here for tickets
Easter is now behind us but some people are still engaged in the Giving Season and hoping to Multiply Miracles. We were hard at work even before Easter to create a Stewardship Campaign for Woods Church that focused on the concept of Multiplying Miracles for a large community. This campaign evolved into a multiple step project starting with a new logo that conveyed the idea of giving back to the community and that our actions can come full circle. Then moving on to a three fold brochure, letterhead, reply card and envelopes. This was a great project to see in the final presentation, take a look for yourself!
Spring is the perfect season for wedding shows and networking events to draw prospective clients to visit your location for future business. Everyone is happy to get out after a long cold winter (like this one was!) and seeing is definitely believing when the venue puts its best foot forward to show off how they look and work during an event. The key to a successful event is attendance, both for the venue and any vendor participating. To maximize the attendance takes a comprehensive and timely marketing effort with a variety of targeted media engaged in getting the message out. No, social media alone is not yet the only way to get the word of an event out but it is definitely a part of it. A multi-media approach is best at any budget level including print, social media, radio, TV, signage and public relations. Hiring someone experienced and knowledgeable to come up with the plan and execute it is best, but if you insist on a DIY approach investing in a targeted marketing plan first is key. Marketing events can be accomplished whether you are working with a large or small budget as long as you can get the most effective results by doing the right things. Consulting with experts in the field of Event Marketing to get the most visitors to your event will reward you with more business in the long run and grow you event year after year.
On March 30th the Historic Inns of Annapolis held their 11th Downtown Annapolis Wedding Fair. In spite of teaming downpours of rain that day, the Fair attracted hundreds of wedding couples and their friends and families who wanted to experience the essence of an “Downtown Annapolis” wedding first hand. The Governor Calvert house was dressed to the nines with over the top wedding decor and flowers provided by several vendors. An abundance of the Historic Inns wedding fare and signature drinks kept the guests well fed and happy while they shopped with local wedding vendors, and several DJ’s lent a variety of music to the festivities.
The Chesapeake Beach Resort & Spa’s annual Bridal show was held on March 22 during a one day reprieve in the weather from Old Man Winter. The balmy breezes and mild temperature gave the record three hundred attendees a real feel for what their wedding could be like at the gorgeous waterfront property. Dozens of vendors added to the show atmosphere with music demonstrations, beautiful decor in the two ballrooms, bridal fashions, and product samples. Many brides shopped the show then relaxed outside enjoying the view from the Waterfront Wedding Dome. Food and drink tastings were provided by the Resort, several weddings were booked that day and a great time was had by all!
Wedding season is officially upon us! The Historic Inns of Annapolis Wedding Fair is coming up this Sunday, March 30, 2014. Here is a sneak preview of this year’s Wedding Fair design. We can’t wait to see all of our Marketing Materials on display at this year’s Fair! For more information on the Wedding Fair, visit: http://alchemidesign.ticketleap.com/hiaweddingfair/
Here is a sneak preview of the design for this year’s Bridal Show at the Chesapeake Beach Resort & Spa. The show will be held Saturday, March 22, 2014 from 2-5 pm. We are happy to be creating the Resort’s Bridal Show Marketing Materials for the 4th year in a row. It always gives us a thrill when we go to the event and see how well all of the pieces come together and the branding at work. Stayed tuned, more pictures to come! For more information about the Bridal Show, click here.