For us (and we guess for most of you too) the holiday season is both part wonder and stress, especially this holiday past where the tight time between Thanksgiving and Christmas made us all feel short of time to prepare. Each year, we like to let our creative sides go wild, salute our relationships and thank all our wonderful clients by coming up with a little holiday gift. As we are a collection of graphic designers we love paper and the chance to use our hands to create things both entertaining, useful and shamefully promotional.
We like to think we are hitting the mark on these ideas every year but end up having a chuckle at some of our results. For instance in 2012 we came up with the thought to spread holiday warmth to all by sending imported European hot chocolate during what was a record warm holiday season. Last year we thoughtfully prepared an “illuminating” gift centered on a keychain flashlight and greeting card all mailed in shiny gold bubble pack envelopes. Not only did we nearly go blind stuffing the envelopes (they were shiny) all the feedback we received on the gifts was how thrilled everyone was with the envelopes with no mention of the functional flashlight. No matter – the goal is to be remembered which was mission accomplished!
Alchemi 2012 Christmas Present
Alchemi 2013 Christmas Present
Do you have events or promotions happening over the crazy holiday season? One of the best ways to get the word out is through email marketing. By sending an email to a specific list of customers, all of whom have opted in to receive your emails, you can send messages directly to your target market.
How can I boost my response rate?
Including links to buy tickets online to your event or promotion results in a better response rate because there are fewer steps for your customers in comparison to having them purchase tickets over the phone or in person. For instance we see a direct correlation for our clients events ticket sales when we create an email with links to purchase online versus sending an email without that option.
But what if I don’t have any events or promotions during the holidays?
It is important to send email campaigns on a regular basis so your customers don’t forget about you. If you don’t have any holiday events or promotions going on, sending a general holiday email is a good way to remind them of you. You can keep your message sweet and simple or take this opportunity to remind them of your holiday hours.
If you have further questions about email marketing be sure to contact us. We can work with you to create a marketing plan for your upcoming events!
Or ebrochures as we call them. It is a whole new ballgame when you are able to extend your audience with digital media. Most print magazines have seen the benefit to creating an online version and by doing so have been able to report higher readership. Including the below facts in the magazine industry according to the 2013/2014 MPA Magazine Media Factbook and “20 Tweetable Truths about Magazine Media 2012:
- 91% of all adults, 94% of adults under 35 and 96% of adults under 25 read print or digital magazines.
- The top 25 print magazines reach far more adults and teens than the top 25 regularly scheduled primetime TV shows.
- More than 150 print magazine titles have thrived for more than 50 years; only nine TV programs can say the same.
- Consumers spend more than $300 million each month buying magazines at newsstand.
- Magazine readership remains steady despite the biggest economic downturn in 80 years.
We see the same value when creating brochures and books for our clients as we create digital brochures along side the printed piece.
Take a look at some of our ebrochures:
Chesapeake Beach Resort & Spa Corporate Packet
Hotel Monaco Venue Book
Royal Sonesta Venue Book
A great night at the Resort! Another wine dinner that featured pumpkin ravioli to Swordfish and homemade truffles that everyone raved over. This was one of the most popular out of the wine dinner series with 55 people attending. The night included singing from the Memories group. The Resort announced that evening they will have a new series for 2014 with the next one to be held February 13, 2014 with a French theme. Stay tuned for our new design in this series!
A great exhibit at the National Building Museum bringing together DC based architects and designers building a mini golf exhibit. Take a look at the out of the box thinking when it comes to building and designing each nine-hole course. Design influencing much more than just print.
Packaging design for the Chesapeake Beach Resort & Spa’s new product line. This great nautical presentation reflects the waterfront feel of the spa!